What I do at Virtual:
Lead the strategic planning and execution of marketing and communications initiatives for our technology-focused clients. Help drive programs that achieve key objectives, both strategically and tactically, while managing client relationships, external partners, and vendors. Develop, execute, and oversee multi-digital marketing campaigns to elevate the Virtual brand.
Years of experience:
20+ years in the technology industry specializing in marketing communications, brand identity, event management, digital marketing, and press relations.
Past employment:
Unitrends, Nuance Communications (Dragon Naturally Speaking), AOL, Pegasystems, NFC Forum, Third Screen Media, and Boston Communications Group
Key to success:
Do what you love, that way you love what you do.
Education:
Bachelor of Science in Business Administration and Marketing — University of New Hampshire (Durham, N.H.)
Favorite client story:
I was at a client dinner in Tokyo when our waiter came over to serve us water. As I turned to place my dinner order, an entire tray of ice waters spilled on top of my head. Luckily, there was no broken glass, but I was soaked from head to toe! I politely excused myself from the table and came back with a new hairstyle using a pencil as a hair twist and shoulder wrap made of a tablecloth. It was certainly what you would call a true ice-breaker.
Hidden talent:
Selected to appear onstage and sing with Jimmy Buffett — in front of 20,000 of my closest friends.
What I do for fun:
I love to bake, travel, and attend my son’s sporting events.
I can’t live without:
My iPhone and iced coffee.
Important life lesson:
Don’t put off for tomorrow what you can do today – you never know what tomorrow will bring.
Key to success:
Do what you love, that way you love what you do.
Community Involvement:
Served as President, Board of Directors for the North Suburban Jewish Community Center (NSJCC) helping to create, develop, and implement intergenerational programming for infants to seniors at Chelsea Jewish Foundation/Aviv Centers for Living. Organized back-to-school backpacks and toy drives for Department of Children and Families.
Favorite Movie, Book, Food, Music:
- The original “Footloose”
- “The Giving Tree” by Shel Silverstein
- Mexican and Italian
- Anything I can dance to